Analytics

Using UTM Parameters With QR Codes for Offline Campaigns

26 October, 2026 • Analytics • 6 views

QR code on a printed poster with a smartphone showing UTM-tagged traffic in analytics

How to add UTM parameters to QR codes so you can track offline campaigns in analytics and compare them with online channels.

Analyzing Who Actually Scans Your Event QR Code in Practice

19 October, 2026 • Analytics • 22 views

Analytics dashboard showing event QR scan data broken down by device and location

How to understand who is really scanning your event QR code, and how to tell the right audience from random or bot traffic.

How to Tell Real QR Scans From Bots in Your Analytics

8 October, 2026 • Analytics • 18 views

Analytics dashboard showing QR scan data with bot traffic filtered out

Learn how to separate genuine QR code scans from bot traffic in your analytics, so your campaign data stays accurate and decisions stay reliable.

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